By on 7-17-2013

When we started in 2009, my focus immediately turned to product photography.¬†While I would love to be out shooting more landscapes, panoramas and virtual scenes, I’m not going to complain about being able to shoot for a living. Oh and fortunately, because of the advances DSLR’s have taken in video, I’ve been shooting lots of that too. I’ve only been shooting video for a couple years, so relatively speaking, I’m just a baby. I’ve got a lot to learn, but it’s nice to be able to take know-how from the “still” realm and apply it to film.

SVGCuts Trailers

In an effort to bring our products to life, I’ve been shooting videos along with the product photography that goes along with each release. I call them “trailers”. Everyone loves trailers right? I hate missing them when I go to the movies and they definitely sell me on the movie (or helps me decide NOT to see it). I’ve adapted this approach to our products. I thought, why not?

I first dabbed in video when I purchased my D90, but I’m pretty sure I had ZERO control over aperture and shutter speed with that body. The D7000 changed all that and the D600 is a great tool that helps my business standout and look VERY professional. After shooting stagnant video after stagnant video, I decided that I needed to add some motion to my videos to give them a more cinematic feel. After doing my research, I stumbled up Kessler’s dolly and jib systems. Paired with my Sekonic light meter, I’m getting some decent results. My competition’s videos pale in comparison, but I know that I have a long way to go to get them to a level I’ll be happy with. Perfecting my lighting and learning how to grade are on the burners. Here is an example of my latest work.

SVGCuts Product Photography

Holy shit do you come a long way when you do the same thing week after week. I don’t even want to show you what our product photography used to look like! Here are some examples of my most recent shots. I went a LONG time shooting product photography with continuous lighting, a little too long, but I eventually added a few more strobes to my arsenal and have been focusing on flash. I feel like the results are more consistent, especially in post. You won’t see many effects or filters in my product photography. I don’t think it has a place in the paper crafts world. I don’t want to give my customers a false sense of what they are purchasing. I LOVE color and I want to capture the tones in their natural state! This philosophy also extends into other areas of my photography. I rarely, if EVER, manipulate the colors. I make sure they are correct, but I rarely alter them.


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